Download Man 4720 quizlet 







What is your email? Communi… Stock loss, sales drop, job cuts, closed manufacturing sites,… Blockbuster, Kodak, Borders Netflix, Apply, Google, GE Drivers of Change Technology- efficiency, globalization, create new app The algorithm-producing superior sear… Online search and advertising Microsoft closed out the Keywo… Man 4720 quizlet Microsoft partnered with Yahoo and immediately improve… To build market share for its Bing search engine Microsoft p… Google's initial competitive advantage… The PageRank algorithm The algorithm-producing superior sear… What might Microsoft have used their 19… Online search and advertising More specifically, strategic management examines how actions a… plan Market volatility and instability due to the rapid pace of c… i. Traditional time for adapting to change Traditional sourc… What is Strategic Management? Man 4720 quizlet Business Related constrained Related linked Multiproduct Strategy An action plan the firm uses to compete in Dominant Business 60 terms emilyccshs Measuring Competitive Advantage Five standards are typical by asking: … Value Economic Value Creation Price Economic Value Creation - Always measured relative to other firms 1. How much economic value does the firm generate? What is… a dollar amount a consumer is willing to pay for a good or ser… the dollar amount a good or service is offered for sale Measuring Competitive Advantage - Always measured relative to other firms Five standards are typical by asking: … 1. Corporate strategy concerns the scope o… Corporate strategy determines this is based on the resources and capabilities that form the… industry man 4720 quizlet chain, products and services, and geography combining vertical integration and diversification which industry to compete in and where in the industry value c… "Where" is the firm going to compete? Measured relative to other f… quest to gain man 4720 quizlet sustain competitive advantage over array of activities Competitive Advantage Generating above average returns.



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